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Calculator · Business & Tech

Answering Service ROI Calculator

What missed calls cost, and whether a 24/7 service pays for itself.

Read the how-to
42,180
The formula

How this number is built

net gain = missed calls × capture rate × conversion × client value × margin − service cost
Step by step

Doing it by hand

Step 1

Measure the real missed-call rate from your phone system, not from impression.

Step 2

Include after-hours and weekend calls, which are where most services earn their fee.

Step 3

Use the value of a converted client, not the value of a call.

Step 4

Discount the conversion rate for calls handled by an outside agent — it is rarely identical.

Step 5

Compare the break-even client count against your actual monthly intake.

Questions

What people ask next

Do callers notice an outside service?

A well-briefed service using your scripts is usually indistinguishable. A poorly briefed one is obvious and can cost more than the missed call would have.

What about voicemail instead?

Voicemail converts far worse than a live answer for urgent services. That gap is the entire business case for the service.

Search intent

Searches this page answers

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Estimates, not advice. Every figure here is produced from the inputs you enter and the formula printed on the page. Rules differ by state, carrier, lender and contract, so use these numbers to prepare for a conversation with a qualified professional rather than to replace one. See our full disclaimer.